Small Business Survey Information From Paul Tulenko: America's #1 Small Business Success Expert

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Small Business Survey Information!
America's #1 Business Success Experts!
Copyright © 2001 by Paul Tulenko. Please read our Terms & Conditions Of Use before using any of this material.
Note: This 4th Annual Small Business Internet Survey was conducted by the Gallup Organization, Inc. for Verizon Information Services. The survey population was 500 randomly selected companies with 50 or fewer employees with a +/- 4.4% at the 95% confidence level. Interviews were conducted in September 2002. Verizon has given Paul Tulenko permission to post this information here for your use. As a courtesy to Verison please note that Verizon SuperPages.com is the Internet's #1 online directory, providing Web development and Internet advertising services for small to medium-sized businesses, serving more than 100,000 businesses to date. Take the time to visit their site.

How Small Businesses Really Use The Internet
"The Internet is becoming an indispensable tool for small businesses as their Internet investments begin to pay off and they realize the convenience of using it for thier day-today business operations."

For Small Businesses, the Internet is a Daily Exercise

Small businesses with Internet connections report they spend an average of 2.6 hours daily using the Internet for business purposes.
34 percent of small businesses with Internet connections exchange e-mail with customers at least once a day.

Using the Internet as a Resource
Small businesses with Internet connections are using the Internet to develop their business knowledge. In the past three months (Note from Paul: Oct, Nov, Dec 2002), small businesses with Internet connections report using the Internet for the following activities:

80 percent to locate companies, supplies and vendors
65 percent to research other businesses
70 percent to receive business related electronic newsletters

Small businesses with Internet connections use the Web for business operations.

72 percent purchased goods or services from other companies online
43 percent performed banking transactions electronically
39 percent accessed software applications through an ASP

Small Businesses Embrace Internet's Future
Small businesses adopt the latest Web features and get them faster. Among small businesses with an internet connection in 2002:

46 percent used high speed connections to the Internet
43 percent performed banking transactions electronically
10 percent used the Web for employee training

The Internet Is a Proactive Communications Tool
Small businesses have adopted the Internet as a customer relations tool and use e-mail to promote their business to current and potential customers.

98 percent with a company Web site also have e-mail
75 percent with an Internet connection exchange e-mail with customers
More than 60 percent with an Internet connection exchange e-mail once a week or more frequently
47 perennt with an Internet connection send e-newsletters
94 percent of small businesses who sell or market their products/services through a Web site have a link on the Web site to facilitate e-mail contact with customers

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