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Provided Courtesy of Paul Tulenko
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Who We Are
Our Purpose
Our Values |
America's #1 Business Success Experts!
Copyright © 2001 by Paul Tulenko. Please read our Terms & Conditions Of Use before using any of this material.
Introduction
- It's the 21st Century. It's different. Marketing, that is. The Internet encourages 'cocooning', and your customers are learning they don't have to put up with the old methods of buying products and services. They can go to the Internet and find exactly what they want, get it when they want it, and get it at a price lower than you and I are willing to believe possible. That's your products and services replacements we're talking about, not some 'future' offering by some 'future' competitor! Your task is to offer something more; and increasingly, that 'more' is personalized service, and discovering what that means to your market is a life-or-death factor.
- Again, it's the Internet. Many Large Businesses with a Small Business market have a major problem understanding what these firms want. It's the Internet, right? Maybe! This 'buy-from-the-Internet' phenomenon is causing firms just like yours to examine and re-examine operating practices at a speed that is unbelievable! It's like learning how to market your goods and services all over again! Only this time there's no textbook! The tendency is to hire some young computer guru, tell him or her to build you a web presence, and hope everything turns out great on the bottom line. Industry-wide, it's not working. The same people control marketing. The same people don't have a handle on this thing called 'personalized service'. That's the problem.
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Paul Tulenko is is a Small Business Expert with over 17 years of active participation in the Small
Business community.
He spent three years developing the largest Small Businesss Development Center in New Mexico, and has helped hundreds of future entrepreneurs to start their own business, some of which have moved into the 'Medium' class.
Paul has been writing a weekly syndicated Small Business column for Scripps-Howard for 13 years . . . thats over 600 columns!
He has provided input to major firms seeking to market products and services to the Small and Medium Business community; firms such as Microsoft, NCR, PrePaid Legal, Lexis-Nexis, Intuit, and many others.
Paul has interfaced directly as a spokesperson for some firms, has been a WebPresence for others, has made suggestions that have resulted in either abandoning a market or going full-bore with a dynamic campaign, and has, each time, helped the firm get a focus on their specific needs in a specific Small Business market.
- Paul helps small businesses (under $1M) primarily through this website. If your business fits this category, open a conversation from the home page, or click HERE
Paul helps mid-sized businesses ($1M-$100M) by working with them to understand the growth factors that can hinder or delay success. In specific, Paul helps the CEO implement the basics of the Malcom Baldrige Quality Award Program using the award-winning sub-set developed by Quality New Mexico.
Paul helps large businesses (Over $100M) to better understand and market to the small and mid-sized businesses.
In addition, Paul offers his services as a 'Business Expert' for your website where he can write target-audience columns, act as a small business 'Answer Expert', and can locate and publish articles by others to your daily website update, again for a select audience. Paul can also act as a spokesperson for major products/services. How To Contact Paul
- You may contact Paul by phone, email, snail mail, fax, or arrange for an in-person meeting. We request you not send email attachments until we establish one-to-one communications. If you wish more information on Paul, click HERE.
paul@tulenko.com
Tulenko.Com
America's #1 Small Business Success Experts
2320 LaVista Court NW ~ Albuquerque, NM 87120-1025
New Mexico: 505-352-9340 ~ Toll Free: 1-866-TULENKO
Fax: 505-836-3651 ~ E-Mail: paul@tulenko.com