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Charity Tie-In-Advertising And The Press! You have this wonderful opportunity to tie-in with a local charity whereby you give either a percentage or a dollar amount of every sale of a specific service or a product to the charity during the month of October. The newspaper, television and radio stations offer free Public Service Announcements (PSA) to charities as part of their outreach, and if you are offering something to the charity as a result of your sales, you get FREE advertising! Pretty good deal, right? How Your Local Newspaper Can Help You Make Money! Part 1 of 3 This is Part 1 of a three-part series on how to use your local newspaper to make money. Part 1 provides an overview of newspaper advertising and explains exactly how to use your newspaper contacts. Part 2 will help you design headlines for your ads and show you what to write to cause readers to act! Part 3 will identify what you absolutely MUST include that almost forces the customer to contact you. By the way, your editor did NOT pay me to write this series (although contributions are welcome). How Your Local Newspaper Can Help You Make Money! Part 2 of 3 This is Part 2 on how to use your local newspaper to make money. Part 1 provided an overview of newspaper advertising and explained how to generate newspaper contacts. This part will help you design headlines for your ads and show you what to write to cause readers to act! Part 3 will identify what you absolutely MUST include that almost forces the customer to contact you. If you missed Part 1, go to http://www.tulenko.com and click on ‘Success Tip Of The Week!’ Your editor did NOT pay me to write this series! How Your Local Newspaper Can Help You Make Money! Part 3 of 3 This is Part 3 on how to use your local newspaper to make money. Part 1 provided an overview of newspaper advertising and explained how to generate newspaper contacts. Part 2 helped you design ‘grabber’ headlines! This final part will identify what you absolutely MUST include that almost forces the customer to contact you. No your editor has NOT paid me to write this series, but I have heard from a number of them! How To Make PR Work For YOU! Public Relations is not telling everyone what a fantastic gizmo, gadget, or service you provide...that's advertising. Nor is Public Relations making sure you know the 'right' person down at the newspaper, TV, or radio office...that's networking. "But Paul", you say, "If none of that is Public Relations, just what IS the purpose of Public Relations?" How To Quickly Improve Your Firm's Image! Chances are your public image isn’t what you would like it to be. A great image can make the difference between success and failure. To build that great image, you have to add a measure of PR to a measure of Survey and throw in a pinch of Patience. Ddeveloping an image-changing PR campaign will put your business up there at the top of the hill!. Exhibiting Can Improve Sales Right Now! When that group calls you with a request to display at their function, JUMP ON IT! Exhibiting at local functions are not expensive and can result in sales when you need it ... RIGHT NOW! An Image MakeOver Can Dramatically Increase Retail Sales! Don't let the economy or the competition get you down. Learn how to change your image to bring in more paying customers! Opening A Store? Reflect Your Customer’s Image For Success! To entice repeat business you have to make your store 'friendly' to the big spenders. Here are a few tips on doing this. Supplement Your Advertising With A PR Campaign! No amount of CRM (Customer Relations Management) will attract new customers! To do this, you need to get the word out that you are the firm! Review the tips suggested in this paper and rake in the new customers! New Tips On How To Promote Your Product! Wondering why your better product doesn't get the sales it deserves? Learn how here! How To Talk To A Reporter About Your Business! Are you concerned about how to prepare for an interview ... either positive or negative? Should you refuse? Should you talk with your attorney? What should you do? Here are a few answers! How To Advertise Your Business Using 25 Words Or Less! The Question is often: What do You do?" It should be: "What do you do for your CUSTOMERS?" How To Translate Publicity Into Cash Flow! Being interviewed can add big bucks to your bottom line. Here's how to cash in on this! How To Obtain Great Publicity For Peanuts! You can do a great job of publicity without spending the big bucks with these ideas! How To Answer That Burning PR Question: "What Do You Do?" This Tip will turn you into a money-making-machine! The technique works every time, and it only takes 20 seconds to test! How To Come Out A Winner When Meeting The Press! What you do and say can be heard many ways. Here's how to have the Press use YOUR words instead of what they interpret! How To Conduct A Customer Survey That Produces REAL Results! "Well, what do you think of our service?" just doesn't cut it! You need accurate information that you can translate into more profits! How To REGULARLY Get Your Name In Your Local Newspaper! (Free PR!) Yes, it is free! Follow these guidelines and your local paper will be calling you every week for a FREE plug! How To Be Your Own PR Agent & Save A Bundle! There's no reason you can't do your own PR if you have the time, the energy, and the necessary writing skills! Low Budget Advertising That Works! Budget tight? Here are tips that can bring in the customers at rock-bottom cost! Trade Show & Booth Sales Opportunities State Fairs, Trade Shows, and other similar programs allow you to present (and possibly) sell your goods and services to hundreds and possibly thousands of people. Do it right! Expand Your Business, RIGHT NOW! When your competitors pull back, for any reason, that's the time a REAL business person steps up to the plate and hits a home run. Here's how! Media Kits Sell! Most media kits end up in the round can a lot sooner than you would believe. Learn how to design a media kit that will actually be around for a while! Your Business Name Can Mean Money! Selecting the right name for your business should not be an emotional decision, but a pragmatic marketing decision. This tip tells you how! Watch This Space! New Tips coming soon!